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Scoop.it!
Here are cool things I did TODAY thanks to recent Scoop.it revisions: 
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Scoop.it!
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Scooped by Martin (Marty) Smith |
Scoop.it!
FOR IMMEDIATE RELEASE..[San Francisco, CA -- December 11, 2012] -- Scoop.it, a leading social media and content curation platform for professionals and businesses, recently announced it’s platform redesign, elements of which focus...
Love the new Scoop.it UI because:
* http://www.scoop.it/u/martin-marty-smith Macro View Rocks.
* More like a magazine now.
* Macro view organized by members not alpha (BETTER).
* More URL control (careful with this).
* Better colors (white instead of black makes things pop better).
* Colors = create great emphasis on visuals.
* More feedback information easier to find.
* More "infinite waterfall" feel.
* Better display of comments [more of a conversation now].
* Easier to manage, display and curate MORE feeds.
There are other cool things about the new UI I am forgetting (its early and no breakfast yet :). Will keep adding to this list, but New Scoop.it UI ROCKS.
One other important note. Scoop.it team deserves KUDOS too. They worked hard to get feedback and include the community in their change and did a great job.
I've been through some of these big changes and bet not many Scoopers have slept much lately. Go home, get some sleep, Merry Christmas and GREAT JOB!
Marty
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Scooped by Martin (Marty) Smith |
Scoop.it!
Scoop.it & Curagami Record Day
Thanks to Curagami's Evolution of Web Design & Marketing Infographic (http://www.curagami.com/featured/evolution-web-design-marketing-infographic/) and post we had record views on 7.3.14. We wanted to look inside our record day so we created a series of charts & Graphs.
Since we can't share multiple images on Scoop.it we've pinned images to http://www.pinterest.com/scenttrail/curagami/
Chart 1 Traffic Pie Chart
66% of Curagami.com's record day visitors came from Scoop.it. My Scoops just passed 150,000 views. Views are helpful especialy for testing but conversions rule. In this context I would count a click from Scoop.it to the Curagami blog as a "conversion".
Find Charts Here
http://www.pinterest.com/scenttrail/curagami/
Chart 2 ROI By Traffic Source Chart
ROI v Work bar chart shows traffic over the work investment required. Scoop.it's "work units" of 6 were behind Twitter's 9 and ahead of G+'s 4. Scoop.it generated 6.5 "conversions" (traffic into Curagami.com.
I combined G+ and Google Search and Google is the next closest in work efficiency generated 2.5 conversions per unit of work. This means Scoop.it was 260% more "efficient" on Curagami's record day. than Google.
Google was 500% more efficient than Blog Links.
Find Charts Here
http://www.pinterest.com/scenttrail/curagami/
One Day Doesn't Make A Trend
While one record day doesn't make a trend the idea of creating an "efficiency index" for "Social conversions" is an important new metric we are working on at our Startup Factory funded startup called Curagami.
Social media requires INPUT, MONITORING and TUNING. Finding "get more with less" tools like Scoop.it are becoming increasingly important for digital marketing success. We don't have our Curagami Paper.li set up yet. Paper.li is another favorite "get more with less" tool.
We encourage marketers to think their INPUT, MONITORING and TUNING cycles with an eye for efficiency. Efficiency, how much RETURN comes from how much "work", is the great equalizer. TIME isn't infinite, but social demand is.
Given this contradiction, the amount of content you could create is always infinite while content you should create based on return is TINY. Efficiency like the one Scoop.it showed on Curagami's record day is something to watch.
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Scooped by Martin (Marty) Smith |
Scoop.it!
Why is a headline great? What content is viewed most? The Scoop.it Cool Content Curation Report answers these questions to improve your content marketing.
Creating the Top 10 Curation Revolution Scoops post I noticed some interesting trends in the data. This report explores two important questions:
What type of content will get the most views?
What kinds of keywords create the best headlines?
Heaven is the day we connect traffic generation top of the funnel creation with bottom of the funnel conversion data. In the meantime, answering these two questions can increase chances of content marketing success.
How did my team and I make more than $30M online? By doing what the data told us to do. The Cool Content Curation Report tells Internet marketers to do a few things to increase the chance of winning customer hearts and minds.
What about you? If you've created cool ways to tie what and how we do to meaningful results please share and I will curate in. Thanks :). M
also linked here: http://www.atlanticbt.com/blog/scoopit-content-curation-marketing-report/
