Brands are under attack by 5 Ninja: clean slate, social media, death of old media, mobile & User Generated Content. How defeat attacking Ninja horde?
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Carlota Colom's curator insight,
April 9, 2014 12:47 PM
Ens diu el perquè dels colors i la forma dels logotips de marques molt conegudes.
malek's curator insight,
April 28, 2014 10:03 AM
Iconic brands are instantly recognizable, Coke is on top. The "Do Goods" and the "Greens" are rumbling.
Well Connected Mom's curator insight,
October 1, 2013 1:07 PM
People love to hear from people directly, not companies. Trust can be built up faster for brands through the people, not corporate advertising. |
malek's curator insight,
August 25, 2014 8:39 AM
Coming from FMCG background, I can't help but notice the digitalization of Coupons.
BlairEvanBall's curator insight,
March 12, 2014 4:30 PM
Small company or large brand, we've morphed into our own media company. The challenge especially for small companies is too develop a daily regimen to find, curate, and produce great content for their customers and audience. While at the same time running a profitable business.
FOCUS on those things that give you the highest return for your time.
The hugh upside for them, they like control and this gives them control to amplify their brand.
For those that don't like the fast pace of change, they'll like irrelevance even more. |