Must Market

Winning Hearts and Minds with Video Marketing
Glad friends at Atlantic Creative reminded me of my answer to a TOUGH question. I was on an Internet marketing panel and was asked how a man whose son has a disease only 700 people get a year could create a movement in support of his son.

My answer was STORY and VIDEO. Tell the "Universal Story", the "Hero With A Thousand Faces" story that connects us. True only 700 people are unlucky enough to get this illness, but our ability to care about and create a cure for is infinite.

Infinite but dependent on telling a great story that connect a disease that 700 children get a year to our human desire to HELP, FIX and SUPPORT. Video is the best tool to tell that story because video engages our hearts and minds.

Video marketing is also highly viral. When someone embeds your video the juice goes back to the source. If you read that sentence like you MUST play video inside your website IN ADDITION TO YouTube you read it correctly.

Where does GoogleJuice go when a video is on YouTube? Yep to THEM not YOU. YouTube is a valuable CHANNEL for your video marketing, but you MUST host and play videos within your website's "technical stack" too.