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Hero Stories Are CSFs
Critical Success Factors in a post Google Panda and Penguin time begin and end with engagement.
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Scooped by Martin (Marty) Smith |
Scoop.it!
malek's comment,
August 31, 2013 8:05 AM
Thanks for sharing the Google Doc
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There are 7 Hero Stories every website should tell. Which kinds of hero stories your website should be telling is locked inside your personas, segments and metrics.
Here are the 7 types of Hero Stories:
* Enlighted.
* Vicarious.
* Altruistic.
* Rescue.
* Stranger (stranger in a strange land).
* Heroes Like Us.
* Heroes Together.
Created a Google Doc with examples of each hero type with URL links: http://bit.ly/14LcUpg
If you have favorite examples of hero websites, pages or copy share them here:
http://bit.ly/16XD5II