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Moving Toward A New Marketing.

Curated by Martin (Marty) Smith

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Scooped by Martin (Marty) Smith

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From www.curagami.com - October 14, 2016 12:34 PM

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Rescooped by Martin (Marty) Smith from Cultura de massa no Século XXI (Mass Culture in the XXI Century)

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From www.the-cma.com - July 20, 2013 4:33 PM

Martin (Marty) Smith's insight:

Love the 2 plus 2 rule. M

Excellent summary from @RobinGood:

Robin Good

Thanks to the Content Marketing Association for having created and published this useful visual poster which highlights the key elements, needed to develop your own stories.

The poster covers seven key areas, but offers the greatest value in:

1) defining for you seven popular type of plots.

2) identifying seven types of heros present in story plots

3) listing the main type of characters that can be used in an effective story

My comment: By reading through this visual poster you can definitely familiarize yourself more with key variables a play in any great plot, have some references of classic novels, plays and films that represent the different type of plots that you can use, and get a much better grip with the variables you can utilize to create an effective story plot.

Educational. Useful. 8/10

Full visual poster: http://www.the-cma.com/news/seven-steps-to-the-perfect-story

(Thanks to the Digital Rocking Chair for having found this gem)

Mary Westcott's curator insight, March 1, 2016 10:14 AM

Maybe a tad too complex for our young students, but still a nice way of understanding the foundations of storytelling!!

Marisa d's curator insight, March 11, 2016 12:22 AM

Maybe a tad too complex for our young students, but still a nice way of understanding the foundations of storytelling!!

Salena Argar's curator insight, May 17, 2017 6:31 AM

Seven steps to the perfect story is a great visual representation of how to build a story. This clearly explains the process of how students can construct their narrative and the types of characters they will use. I would definitely use this in my classroom to help students understand the process of creating a narrative.

Rescooped by Martin (Marty) Smith from The Written Word and Then Some

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From infographiclist.com - March 22, 2014 12:15 AM

Martin (Marty) Smith's insight:

I like this presentation as it seems more engaging, but it bears little relation to crafting stories in a business setting. I hear several problems over and over including:

* What we do is boring, no one will care.
* We don't have writers or storytellers on staff.
* We are too busy doing our jobs making widgets.
* No one does this in our space.

Excuses go on from there. Stories are how we learn best. Why then do we resist telling stories in a business setting. Do we really need to make things boring and uninteresting in order to make them "fit" in a business setting?

These "objections" are FALSE because:

* Everything is exciting when you explain it in story form.
* You may not have writers but you have storytellers. FIND THEM, grab a video camera or a phone with a video camera create a video diary.
* Your biggest job, no matter who you are, is to win hearts and minds, Stories, storytelling and online engagement is your job whether you realize it or not.
* No one is doing this in your space YET.

Great Scoop by Jack. Marty

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