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Marketing Automation Is your Sales Force hooked up to your content curation, blogging and tracking tool like Marketo? For most digital marketers the answer to at least one of those questions is no, and even if you are an uber-mensch at marketing auto this post still shares come cool "new to us" tool. We were surprised.
Martin (Marty) Smith's insight:
Marketing automation isn't dead it's just waiting for cool new tools like this. 
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We love this infographic outlining the Marketing Automation industry by Carlos Hidalgo from the Annuitas Group. While the Marketing Automation field is only about a decade old, experts expect the field to grow rapidly. Leading B2B research firm SiriusDecisions predicts the adoption of Marketing Automation technology will grow to 50% by 2015. How do companies benefit from the usage of Marketing Automation? Research shows that businesses who use Marketing Automation to nurture prospects experience a 451% increase in qualified leads.
Via massimo facchinetti
Martin (Marty) Smith's insight:
Cool Infographic for inbound marketing and marketing auto.
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A new marketing automation infographic has been released by digital agency Position 2. The infographic is called 'State of marketing automation 2015'. Via Liana Ling, massimo facchinetti
Martin (Marty) Smith's insight:
Marketing automation will become increasingly important as we shared in Context & Conversations: Marketing Predictive Future (http://www.curagami.com/magical-thinking/marketing/context-conversations-future-of-marketing/ ).
Marijo's curator insight,
April 15, 2015 3:39 AM
Make no mistake: marketing automation is a nice next step in marketing with many channels unified in one platform, but to make it all run efficiently and correctly can be a daunting task. Be sure to have all departments involved lined up and aware of all the goals, challenges and possibilities before diving in. |
Cool tip:
3. Send personalized discount emails