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Scoop.it!
Social Media: It’s The conversation, stupid Are You Listening? Why is it so hard for institutions and companies to listen? Here is a sequence of social marketing I created to support the James Cancer Hospital that underscores how listening creates opportunity in a social / mobile / connected time. 
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Scoop.it!
You are playing a game. Once more than one person is involved games have begun. Online communities must disrupt and gamify to win.
Martin (Marty) Smith's insight:
Building online community is HARD. This post shares the 4th "Pillar" of online community - Gamificaiton. The New SEO: 3 Pillars of Online Community share the other 3:
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