25% of consumers used ONLY a smartphone for automotive research & shopping before visiting a dealership. Find out why Mobile-only Shoppers are Changing Car Sales
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Scoop.it!
Marty Note Via Stefano Principato, Marco Favero, massimo facchinetti 
malek's curator insight,
July 9, 2014 3:51 PM
90% of people say that positive reviews influence their decision to buy |
Scoop.it!
Scoop.it Redesign Suggestions
* Set your “stage” (webpages) to be aligned in a “hierarchy” of need. * Don’t hide your analytics SHARE THEM. * Double down on winners, leave laggards behind. Marty I agree, I never promote my Scoopit homepage as it has no real value for my visitor. My Google analytics show I get very few visitors to the homepage which makes since because most visitors to Scoop.it are not members so can’t follow us via Scoop.it, but they are following other ways because 48% of them are return visitors. Looking further into the analytics not many go to the topic homepage either, so I’m testing new ways within my marketing strategy for Scoop.it to engage. Eg. Pop up and slide up call-to-actions as seen on my hhttp://www.scoop.it/t/marketinghits topic. This pop up also show when someone is coming to a shared post on my topic not just the homepage. Right now it a newsletter sign up, I’m thinking of doing polls, follow me, and maybe even a context are two. On my newsletter sign up is see a 1.4 ctr%
Scoop.it!
Web Design, Game Design
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Great share by +Tim McLain that should be read by ALL #marketing pros for its #socialmobile implications. Mobile is SO MUCH MORE than making information look good on a #smartphone .
As we were building http://www.curagami.com I got that strange feeling you get when you take a wrong turn. About halfway in you realize something isn't quite right. If we could do our first attempts at creating a #gamified #contentmarketing engine for #ecommerce over (and we can and will) I would have gone #mobilefirstdesign .
There are many ways Mobile First changes your process and product including:
* More likely to limit functionality (cuts down on superfluous bells and whistles).
* Flatten the design.
* Limit the color palette.
* Change the #informationarchitecture (from long form to combined snippets).
* More social.
* More gamified (phones are game consoles).
What is true for car dealers is true for all #webmarketing - Mobile is HERE and we best get used to it and embrace this revolution as it picks up speed and fury.