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Scoop.it!
Customers are loyal to the web. Many traditional brands including car makers & dealers are having their karma leveled. Will car people ever get it? 5 Ways SoLoMo Disrupts Loyalty * Shifting Buyer Perceptions. * Tech Trends. * Winning Hearts & Minds. * Giving Things Away FREE to mine gold of loyalty & data. 
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Scoop.it!
Big Data has been a theme for 2013, and it poses the threatening question of how one can possibly interpret all the data that is available to take in. As consumers of data, we’re constantly deciding whether to “bookmark” a particularly interesting file, or make an entry in Evernote to come back to read it later. There is so much data being generated every single minute on the Internet that it becomes increasingly time-consuming to make decisions such as: Should I read it now? Should I make a note of it in my Moleskin notepad? Should I email the link to myself? In short, we spend more time sorting through, curating and organizing data that already exists. In doing so, we create more data about data! Via Brian Yanish - MarketingHits.com, John van den Brink
Martin (Marty) Smith's insight:
If we are smack in the middle of a digital marketing revolution one of the most important wheels keeping that revolution turning faster and faster is VISUAL marketing. Friends @Scoopit call this "lean content", content that conveys complexity quickly, simply with visualization.
Rim Riahi's curator insight,
January 5, 2014 1:59 AM
Big Data has been a theme for 2013, and it poses the threatening question of how one can possibly interpret all the data that is available to take in.
As consumers of data, we’re constantly deciding whether to “bookmark” a particularly interesting file, or make an entry in Evernote to come back to read it later. There is so much data being generated every single minute on the Internet that it becomes increasingly time-consuming to make decisions such as: Should I read it now? Should I make a note of it in my Moleskin notepad? Should I email the link to myself?
In short, we spend more time sorting through, curating and organizing data that already exists. In doing so, we create more data about data! |
Scoop.it!
Social media has been with us for over a decade. Its impact started small but it's now significant. We have passed a social media marketing tipping point Via Mike Ellsworth
Martin (Marty) Smith's insight:
POST NOTE
The tipping point? With the evolution of the web there are some events that are small but significant. One of those happened on December 13, 2013. It was when Beyonce launched her latest album with an update on Instagram just captioned as “Surprise” This broke convention. Normally millions are spent on traditional media. Lady Gaga hyped her latest album by spending millions on bus advertising, billboards, 2 pop up stores and performed countless interviews. The result. She sold 305,000 copies in 2 weeks. Beyonce, who has 8 million Instagram followers and over 53 million fans on Facebook decided to go straight to her fans. She decided to give the bus a miss. It was launched directly to iTunes and social media. She invoked the power of ”World of Mouth”
* It sold 828,773 copies in 3 days * Twitter reported 1.2 million Tweets in 12 hours * It was the largest single week ever in the Apple iTunes store * It was iTunes fastest selling album worldwide
The lessons and what can you do You may be not a Lady Gaga, Beyonce or a famous singer but the lessons are there. Start building your “own” digital assets. The world has changed. It is digital and it is social. *Take control of your own digital future and build your own online assets and authority. * Grow your social networks now. The priorities are still for the most part Facebook and Twitter. It will also depend on the demographic, audience personas, media preferences and industry. So you will also need to consider Instagram, Pinterest, LinkedIn, Slideshare and YouTube. It will also be determined by whether you sell to business (B2B) or to consumers (B2C). * Create the best content you can. Repurpose it in a range of media including visual. * Publish and promote it everywhere on social media. * Don’t forget your other digital assets. This includes a blog, search engine optimisation, continue to increase your email subscriber list and keep up your content creation. It also means using content marketing in your mix. * Boost your marketing with paid and targeted social media advertising. It doesn’t have to be expensive. You may need to get marketing traction fast and can’t wait to build the social networks from day one.
* Use G+ Author Rank as a great way to carry your klout with you. * Contests and Games - great social content you can create with low costs and high User Generated Content (UGC) & social value. * Be SOCIAL on Social Media - say congratulations, thank you and ask for favors. * Create video content because it is engaging, highly social and easy to move around the web.
Mike Ellsworth's curator insight,
February 3, 2014 6:59 PM
Social media: Be on the wave or under it. |
