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Scoop.it!
From
curatti
Overweight Google SEO? You need to diversify. Google organic search is losing power as mobile, social and community create important new marketing channels. 
Scoop.it!
Are you reading this on your mobile device? The probability is likely, considering there are currently 6 billion (and growing!) active mobile devices in the world, and companies continue to tailor their marketing to the small screen of your iPhone. Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:
Great mobile / social Tips Scooped by Brian Yanish (@MarketingHits) including: * Resize your Facebook posts No bigger than 620 x 320 * Choose Facebook Ads wisely * Make it visual * Turn up the content * Get smart about couponing * Take advantage of Twitter * Upload to Instagram * Utilize Email Marketing My favorite is getting smart about couponing as that tip can make a real difference to your bottom line especially at this time of year. Be careful not to have "battling coupons" where one deal wipes out another an check coupon websites like Retail Me Not to make sure they are up to date and don't have old coupon codes that don't work anymore since there is nothing more frustrating than trying to get a deal that is dead.
Joachim Scholz, PhD's curator insight,
December 2, 2013 9:24 AM
The first phase of the trend towards mobile is in full swing, and it is time to adapt your marketing strategies for it. Resizing facebook ads, making it more visual and so on are the obvious things to think about, but there is also a second revoultion wrapped in the first: The move to (mobile) content marketing.
To oversimplify: Consumers watch big screens, but they touch small ones!
So the marketing communications you put on consumers' phone screens needs to be much more content oriented, something your consumers will voluntarily seek out. Being a service star in getting consumers the right coupon is a first thing to do, but also add levels of engagement and play. Coke did a great example during the London Olympic Games (on Marketing in Motion, use the Find buttom) for which they created a music DJ/mixing app that allowed consumers to build their own soundtrack to the games and send it to their friends. |
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25% of consumers used ONLY a smartphone for automotive research & shopping before visiting a dealership. Find out why Mobile-only Shoppers are Changing Car Sales
Martin (Marty) Smith's insight:
Great share by +Tim McLain that should be read by ALL #marketing pros for its #socialmobile implications. Mobile is SO MUCH MORE than making information look good on a #smartphone .
Scoop.it!
Customers are loyal to the web. Many traditional brands including car makers & dealers are having their karma leveled. Will car people ever get it? 5 Ways SoLoMo Disrupts Loyalty * Shifting Buyer Perceptions. * Tech Trends. * Winning Hearts & Minds. * Giving Things Away FREE to mine gold of loyalty & data.
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