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Must Market
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From
curatti
Red Bull's Branding Lessons 
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Almost two-thirds (63 per cent) of brands now have a dedicated content marketing budget, research from Bite has found, with 43 per cent of those surveyed saying content marketing was a board priority for their company
Martin (Marty) Smith's insight:
Yep, this infographic sounds and feels right to me. Fact I was surprised it was as high as a third :). Marty
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Content's Marketing's Hard Rain A-Gonna Fall This G+ post shares how to structure such a deal since you need to discuss a lot of dimensions of support (not just what you owe them for their greatness lol).
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Groupon is all about the pitch. Small to medium sized businesses were suckered into believing Groupon campaigns = Internet marketing.
Martin (Marty) Smith's insight:
Wanted to remind Small To Medium sized businesses that Groupon isn NOT Internet marketing as we plan for 4Q. Groupon is a destroyer of brands, so don't be tempted to substitute a silver bullet where a little elbow grease in the form of content marketing is called for.
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From
curatti
Red Bull's Branding Lessons taught us we are all media companies now. Curagami scores help content marketers understand how to attack a monster.
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From
curatti
We Are All Media Companies Now
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BANG Branding Changed Figuring out why branding changed is moot. Understanding HOW branding has changed is important. Brands used to create aspirations for customers as this 1958 Tide commercial demonstrates: Flash forward to this video from Red Bull TV: What happened? A: The web, Smart Phones, We Changed, Branding Changed. There isn’t ONE thing moving …
BlairEvanBall's curator insight,
March 12, 2014 4:30 PM
Small company or large brand, we've morphed into our own media company. The challenge especially for small companies is too develop a daily regimen to find, curate, and produce great content for their customers and audience. While at the same time running a profitable business.
FOCUS on those things that give you the highest return for your time.
The hugh upside for them, they like control and this gives them control to amplify their brand.
For those that don't like the fast pace of change, they'll like irrelevance even more.
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![How Creative Content Builds Your Brand’s Reputation [videos] | Must Market | Scoop.it](https://img.scoop.it/JZ2i1qQJqvkYqqSZSdVV4zl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Building and maintaining a successful brand is a difficult balancing act. This article looks at how brands can find and maintain a consistent voice...
Martin (Marty) Smith's insight:
Solid post on the value of having a unique voice with great examples and several videos. Voice can be created in copy, design or video and this post covers all three well.
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Coming from FMCG background, I can't help but notice the digitalization of Coupons.