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Scoop.it!
Social Media: It’s The conversation, stupid Are You Listening? Why is it so hard for institutions and companies to listen? Here is a sequence of social marketing I created to support the James Cancer Hospital that underscores how listening creates opportunity in a social / mobile / connected time. 
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Scoop.it!
"One thing that many business owners and newcomers to social media have a difficult time grasping is the importance of a powerful story behind your brand. This isn’t just flouncy language and big words; it’s finding a legitimate, interesting and engaging way to put a personal spin on your brand’s conception, creation and journey to what your customers know it as today. Bringing your brand to the masses through a relatable and well-written story is one of the quickest avenues to capturing customer and fan loyalty." Read the full article to find out more about these tips to provide a relatable and personalized story for your customers:
Via Kim Zinke (aka Gimli Goose), massimo facchinetti
Martin (Marty) Smith's insight:
Love these writing tips applied to Internet marketing. Perfect.
Lori Wilk's curator insight,
December 26, 2013 10:23 PM
Having spent time working the for Walt Disney Company I know storytelling and characters help capture customers and a loyal fan base. 
Alisha Shibli's curator insight,
December 28, 2013 8:12 AM
A lot has been written and spoken about this. So may articles and paper and stories about how to tell a story. It is indeed one of the most crucial part of brand building and getting this right is most essential. |
Scoop.it!
Step by step storytelling instructions. Via Kim Zinke (aka Gimli Goose), massimo facchinetti, Jack Varnell
Martin (Marty) Smith's insight:
I like this presentation as it seems more engaging, but it bears little relation to crafting stories in a business setting. I hear several problems over and over including:
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