Social Media It's The Conversation, Stupid is about the new rules of branding created by a social / mobile / connected world.
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malek's curator insight,
August 20, 2014 7:02 AM
Malcolm Gladwell’s classic book, Tipping Point, identifies three unique kinds of people who make social movements possible: connectors, mavens and salesmen. Brand advocates blend the strengths of a connector and a maven,
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