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Scoop.it!
Brands are under attack by 5 Ninja: clean slate, social media, death of old media, mobile & User Generated Content. How defeat attacking Ninja horde? 
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Scoop.it!
From
curatti
Love, a word rare in business, is important to online marketers. No brand, company or product can create the LOVE needed on their own. We all need friends.
Martin (Marty) Smith's insight:
Who knew. The Beatles were right. We take the love we make.
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Our A to Z of content marketing helps you get a handle on one of the most important aspects of digital marketing. Content marketing is becoming increasingly important (just check out our piece on how content is going to be dominant for 2014). Via Gwenaël Bonnafoux, Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:
This is a cool post format - important content marketing terms with short explanations. The format has more editorial control than it appears because the writer is selecting the terms. I would probably arrange in order of priority. They arrange by alphabetical which makes all terms feel equal...they aren't :). M
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Martin (Marty) Smith's insight:
This deck has been flying since we put it up. Being featured by @HaikuDeck really helps. The creation of an ecosystem capable of helping drive over 70 views as I suspect the have (was at 67K a week ago) is pretty amazing.
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The New New Marketing
Brian Yanish - MarketingHits.com's curator insight,
June 20, 2014 11:53 PM
You gotta read this, Marty's done it again!!!
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BANG Branding Changed Figuring out why branding changed is moot. Understanding HOW branding has changed is important. Brands used to create aspirations for customers as this 1958 Tide commercial demonstrates: Flash forward to this video from Red Bull TV: What happened? A: The web, Smart Phones, We Changed, Branding Changed. There isn’t ONE thing moving …
BlairEvanBall's curator insight,
March 12, 2014 4:30 PM
Small company or large brand, we've morphed into our own media company. The challenge especially for small companies is too develop a daily regimen to find, curate, and produce great content for their customers and audience. While at the same time running a profitable business.
FOCUS on those things that give you the highest return for your time.
The hugh upside for them, they like control and this gives them control to amplify their brand.
For those that don't like the fast pace of change, they'll like irrelevance even more. |
