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Must Market

Moving Toward A New Marketing.
Curated by Martin (Marty) Smith
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GAMIFY Content Marketing - Fastest @HaikuDeck to 4K (of 37 Curagami decks)

GAMIFY Content Marketing - Fastest @HaikuDeck to 4K (of 37 Curagami decks) | Must Market | Scoop.it
From www.haikudeck.com - September 24, 2014 1:47 AM
Successful content marketing engages over time. Engagement needs online community and a role shift from content creators to community curators and GAME creators.



Martin (Marty) Smith's insight:

This deck has been flying since we put it up. Being featured by @HaikuDeck really helps. The creation of an ecosystem capable of helping drive over 70 views as I suspect the have (was at 67K a week ago) is pretty amazing.
http://shar.es/1aCHqJ


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Playing Serious Games With Author Phaedra Boinodiris at Triangle Startup Factory - Curatti

Playing Serious Games With Author Phaedra Boinodiris at Triangle Startup Factory - Curatti | Must Market | Scoop.it
From curatti.com - April 14, 2014 11:41 PM
"Gamification is as important as social media, Serious Games For Business author Phaedra Boinodiris said at Triangle Startup factory today. Indeed!
Martin (Marty) Smith's insight:

Had a great talk with Phaedra Boinodiris today at Triangle Startup Factory. My favorite line was how gamification is every bit as important as social media. Agree!

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GAMIFY Content Marketing via @HaikuDeck #gamification

GAMIFY Content Marketing via @HaikuDeck #gamification | Must Market | Scoop.it
From www.haikudeck.com - September 7, 2014 1:26 PM
Successful content marketing engages over time. Engagement needs online community and a role shift from content creators to community curators and GAME creators.

Martin (Marty) Smith's insight:

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Mint Social Currency: 3 Insider Tips - Curatti

Mint Social Currency: 3 Insider Tips - Curatti | Must Market | Scoop.it
From curatti.com - March 4, 2014 12:00 AM

Why Contagious? You could read Jonah Berger’s Contagious: Why Things Catch On as an update to Malcolm Gladwell’s The Tipping Point: How Little Things Can Make A Big Difference, but I wouldn’t (lol). 

Berger’s assertion that Gladwell is mostly wrong seems moot. The Tipping Point is philosophy. Berger’s book is ditch digging psychology based on his empirical research at Wharton.

Berger shares 3 key ideas to create viral marketing:

  • Find or Create Inner Remarkability.
  • Leverage Game Mechanics.
  • Make People Feel Like Insiders.


This Curatti.com post shares my favorite examples for each of Berger's Contagious traits including Red Bull for "Inner Remarkability", Scoop.it for leveraging game mechanics and Rue La La for making people feel like insiders.

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Brian Yanish - MarketingHits.com's curator insight, March 4, 2014 12:14 AM

Great post @Martin (Marty) Smith a must read for all marketers!
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