Must Market

If you're still betting the farm on Email and PPC delivering you customers and revenue, you're falling behind.

Is you digital marketing talking to itself about itself? Here are 10 Tips so your online marketing wins hearts, minds and loyalty. On Curagami & Curatti.

The New New Marketing
There was a time before the web when "digital marketing" was somethign you did with your fingers. Then everything changed. Change came fast and furious thanks to Moore's Law - Integrated circuit POWER goes up exponentially even as costs plummet.

Once our digital world got to a certain point, let's call that point X, acceleration accelerates. Mobile throws gasoline on the social fire and gets answered by social media marketing with rocket fuel on the fire.

The resulting explosion in a kingdom called BRANDING in a land far, far away once upon a time...

Read the Curagami Story and worry less :). M

Is your website a tease? It should be since teasing, promising and delivering is how trust forms. Right after trust is community. How to become a web tease.

Learn the ideal length of Facebook posts, tweets, blog posts, Google+ headlines, title tags, paragraphs, and so much more.

Remember those great, “This Is Your Brain on Drugs,” commercials? New neuroscience research shows benefits of your brain on content curation may be equally startling: I think there are some promising avenues of discovery in the work of Gary Marcus that could one day help address how we learn. Gary Marcus describes deep learning this …

What About You?
Are you seeing conversations and social media becoming increasingly important to your marketing? Share your experiences, fears, concerns, comments here, on CrowdFunde's blog or social media (linked on the post).

Thanks, Mary, Phil & Team at CrowdFUnde

http://www.crowdfunde.com/magical-thinking/your-brain-on-content-curation/  

Great list here, but "ultimate" not even close (lol). A few of my favorite content curation tools NOT mentioned include:

* Google Plus (duh, G+ is a great tool never included in these lists).
* BuzzSumo (tells me what's trending).
* WordPress is another often overlooked curation tool. Wordpress is really thousands of tools thanks to plugins.
* Guess obvious tools like YouTube, Vimeo and Twitter they left off due to how obvious they are.
* Also surprised they don't extend to inbound marketing tools like Marketo, Eloqua and Pardot.
* On the same vein I would include leading CRMs like SalesForce.
* Testing tools like Optimizely are missing too.

Guess the question is where do you draw the line between content sourcing, sharing and blogging. I tend to mashup all of those things and that means "ultimate" would look more like that huge Brian Solis graphic and I suspect that is what this post was trying to avoid.

About half the apps on this list are new to me, so will have fun exploring...again.

Why Contagious? You could read Jonah Berger’s Contagious: Why Things Catch On as an update to Malcolm Gladwell’s The Tipping Point: How Little Things Can Make A Big Difference, but I wouldn’t (lol). 

Berger’s assertion that Gladwell is mostly wrong seems moot. The Tipping Point is philosophy. Berger’s book is ditch digging psychology based on his empirical research at Wharton.

Berger shares 3 key ideas to create viral marketing:

• Find or Create Inner Remarkability.
• Leverage Game Mechanics.
• Make People Feel Like Insiders.

This Curatti.com post shares my favorite examples for each of Berger's Contagious traits including Red Bull for "Inner Remarkability", Scoop.it for leveraging game mechanics and Rue La La for making people feel like insiders.

Content Curation is the "new marketing" & this post shares 6 reasons curating content should be your online marketing's elephant:

6 Reasons Content Curation Should Be Your Elephant
* Easy to curate content for any receiving device (great for mobile / social web).

* Encourages Sharing.

* More Reach Faster.

* Content Curation Great & Subtle Value Add.

* Great way to test.

* Protects valuable modeled digital assets.

How about you? Is content curation your digital marketing elephant? This post helps define content curation and shares 6 reasons why you will be curating more content next year than this:

http://www.curagami.com/featured/6-reasons-curation-becomes-elephant/  

Conversion Go Up When

Visitors arriving on your website have expectations and not all visitors are equal. Some may be "new" to your content. Others may be learning your content and a small group may be as expert about your site's content as you.

Feed "newbie" content to experts is a sure way to frustrate two people - the expert and the new to your content person who didn't get the content they needed. This post is about MAPPING your content to your visitors needs and expectations.

Why map? Meeting and exceeding your visitors' expectations builds trust and community. Conversions don't happen without TRUST and COMMUNITY.

@David AmerlandA Must Follow
David writes clear as a ringing bell on a Sunday morning calling us to our new church. Inside this church we riff off of each other in ways that reminded me of seeing Miles Davis BLOW UP Scranton, PA back in the day. What I wouldn't give to write like "Big Papa" David Amerland (a #mustfollow).

Streaming Downton Abbey via Roku and Amazon Prime this weekend struck a nerve. As the web continues to destroy middlemen and gatekeepers concepts like “CBS” and “Time Warner Cable” are in play. Watching Amazon move from webpage arbitrage to web services platform to streaming video seller got me thinking about tips every content marketer should steal …

Overweight Google SEO? You need to diversify. Google organic search is losing power as mobile, social and community create important new marketing channels.

CrowdFunde is hiring great content curators. Curators form the pillars of every successful online community & community wins customer hearts and minds.

Content Curators may be the most important and least understood skill set on the planet. Critical to content creation content curation helps test a wide range of ideas, content combinations and personas. You can test more faster in content curation than creation.

This post explains why our Durham, NC based sartup CrowdFunde is hiring great content curators and why you should too.

Customers are loyal to the web. Many traditional brands including car makers & dealers are having their karma leveled. Will car people ever get it? 

5 Ways SoLoMo Disrupts Loyalty
* Changing Times.

* Shifting Buyer Perceptions.

* Tech Trends.

* Winning Hearts & Minds.

* Giving Things Away FREE to mine gold of loyalty & data.

Sharing is the "magic beans" of content marketing. Sharing starts the train,but there are ways to share that help generate more shares. This post includes 4 Sharing Tips:

* Give Expertise Away.
* Following Is Currency, Spend It.
* Presence Makes You Real.
* Trust in Karma of the Share.

If you plant these magic beans your content marketing will reach for the clouds. Just make sure to run for the hills if you year, "Fee-Fi-Fo-Fum".

When it comes to social media, there are two platforms that are no longer optional: Facebook and Google Plus. Yes, Twitter is cool and Pinterest is fun, but they can’t do for your real estate business what Facebook and Google Plus can -- at least not yet.