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What's the secret to growing your traffic to impressive levels? We ask Fraser Cain, owner of Universe Today, who has worked hard to build great, remarkable content, and in the process now is attracting 100,000 unique visitors a day.
There's nothing more powerful than a distribution platform that you can reach out through. So my initial audience came purely through word of mouth and building that subscriber base one person at a time. Via Level343 
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The CMO at Aribe, Tim Minahan is writing about businesses that have attempted to capitalize on advances in technology to drive step changes in their performance. **** Excellent article on the move to social/search. Marty Via MI
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From
gigaom
Getting feedback on decisions isn't always easy as it sounds, especially when it involves visual options or more in depth questions. That's a problem that former AdMob founder and CEO Omar Hamoui is trying to target with his new startup Maybe.
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(RT @BigPartnership: 28 Attributes of Good Content Marketing to Rock Your Social Business! ***** Solid tips here from a trusted source. Marty
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Product vice president says balancing interests of users and developers will be key going forward. "Friction can be a very good thing. We've introduced quite a bit of friction on our system," says Horowitz, noting that to share something on Google+ requires specifying which Circles to share it with. "That moment of pause gives people the security of ensuring that their privacy isn't violated. We think that's the trade-off people want: considered, thoughtful and authentic, as opposed to everything shown to the least common denominator of 'public'." Via The New Company
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Promote your B2B business on Pinterest: check out how these businesses are successfully using Pinterest. Here are 7 tips for successfully using Pinterest for your B2B business. #1: Use Infographics If you take a good look at your products and services, you should be able to come up with creative ways to promote your B2B business with Pinterest too. Read more: http://bit.ly/LgeFCN **** Just started using Pinterest (http://pinterest.com/scenttrail/ ) and really love it. I'm a big fan of artists such as Robert Rauschenberg, Kurt Schwitters and Romare Bearden and pinterest reminds me of their kinetic energy, collage skills and fun. Marty Via janlgordon
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Barbra Streisand (and others) offers an important lesson on how to turn a minor incident into a full-blown crisis.
***** Social Media is live ammunition as many have learned the hard way. This article has tips to keep your soial strategy out of harms way. Marty
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Leveraging Incremental Conversion Rates to Take Control of SEM Performance: Far too many paid search marketers t...
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Every word we search online is represented by the first image that Google Image shows. By using the most popular online search engine, we are able to turn the images into a new language.
**** More evidence visuals are pounding textuals as we move into web 3.0. Marty Via Jean-Charles Blondeau, michel verstrepen
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Here's my synopsis post of today's agile marketing event at Mindjet in San Francisco: Jim Ewel’s Agile Marketing 101 Introduction My co-host and chef instigator for the idea of holding the #sprint0 event, Jim Ewel, did a great job... **** Founding member Jon Cass shares his reactions the day after the first Agile Marketing meeting. Marty
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On Monday, we held the first ever gathering of Agile Marketers at an event called SprintZero. ...
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Thoughts on the day after the largest gathering of Agile Marketers at anytime, anywhere (there were about 35 of us :). Sprint0: The Physics of Agile Marketing will be seen as marketing's Solvay Conference, a meeting that broke the dam, that started a new thing, that continued the light speed progress toward something new.
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After a presentation about the first Agile Marketing meeting to the Inbound Marketing Summit I wrote ten reasons why a marketing revolution now is a must such as: * Tools not people seem to be the cool things now and that is crazy. Find 8 other ideas about why there is about to be a new marketing, a marketing revolution led by a diverse, ragtag group of agile marketers :).
Martin (Marty) Smith's comment,
June 15, 2012 9:15 PM
Thanks Brian, you continue to be all kinds of Menchi. Great weekend. Marty
Brian Yanish - MarketingHits.com's comment,
June 15, 2012 10:01 PM
Thanks Marty
I attend the school of daily learning, doesn't cost much, just a little of your time. To pass, all you have to do is show up tomorrow. LOL - I should tweet that. Looks like it's going to be a nice weekend here in Alberta. Brian |
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Great tips from my friend Alan a mailVu. If y0u need to know about video, and you do, check out Alan and mailVU for great tips, a cool app and fantastic blog.
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![Crowdfunding: Saving the US Economy [INFOGRAPHIC] | Must Market | Scoop.it](https://img.scoop.it/XrvQBOVyT0wFb-Wfr7AhPDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Although the economy continues to slowly recover, many small businesses are still struggling to survive. Startups are facing the same challenge of staying afloat long enough to begin to turn a profit and without access to accredited investors, which represents roughly 1 percent of the U.S. population, loans from banks may be the only option. In 2009, U.S. banks posted the sharpest decline in private lending since 1942. Unfortunately in this scenario, entrepreneurs are often limited to accredited investors and venture capitalist money, which reject 95 percent of new business plans. Due to this lack of capital and access to accredited investors, building a company from scratch in the U.S. at this time is challenging. These starving companies directly impact the unemployment rate, as small businesses generated 65 percent of new jobs over the past 17 years.
The crowdfunding industry may be the best new tool for helping to save the U.S. economy. Crowdfunding gives new power to the people by enabling anyone to make a difference by contributing money to the newest innovations, businesses, and causes. It enables the community to support the new businesses responsible for creating jobs by giving them access to funding that wasn’t available before.
Check out the complete infographic below by RockThePost
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The publishing industry is undergoing a massive disruption, in which storytelling, advertising, and technology are beginning to intersect. Via David McQueen
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As a business owner, what can be worse than having a visitor leave your site due to an annoyance that you can control? You may lose sales due to numerous factors that are out of your control. What about the ones that you can control? Focus on optimizing the things that matter!
Zach Bulygo of KISSmetics has come up with these Nine Pitfalls: Things that send users away from your website – you have the power to reverse! 1. Center of Page Advertisement These are the ads that takeover webpages and make the user navigate around the ad. Opt for graphics that don’t interrupt the visitor’s time on your site. 2. Stock Photos They don’t help tell the unique story of your business. Go for pictures of your product or your customers 3. A Hard To Use Site Easy to use websites will have fewer options, but often are more visually appealing and will work for more people Websites need to adapt to the user, not have the user adapt to the website. Users shouldn’t have to learn how to navigate your site – it should come naturally 4. A Slow Site Recommendation: Check out this Unbounce Article that has some very practical tips on reducing page loading time. 5. Auto-Play Videos Videos are not a bad thing to have on your website. Videos that play automatically are. Have a video on your site, but don’t force it on the visitor by playing it as soon as the page loads. Let the user control how they want to use and view your site. 6. Pop-Ups Don’t allow pop-up advertisements on your page. 7. Ad Copy Doesn’t Match Website Having a consistent message from ad to landing page has been shown to increase conversion rates. 8. It’s Not Clear What You Do Your visitors should know within the first few seconds of visiting your website what you do. Your headline should be clear and above-the-fold. It should also be no more than a sentence long. 9. Long Sign Up Forms Whatever you prefer to use, just make sure it’s simple and painless. A sign up form should take no longer than 20 seconds to fill out. Only ask for information that is absolutely necessary and remove the nice-to-haves.
By Zach Bulygo - http://bit.ly/KYlhBp Via maxOz
maxOz's comment,
June 22, 2012 6:41 AM
Marty thank you, been meaning to ask how you are?
Hope all is well and looking forward to a great weekend xxx M
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Use hashtags. Save time. Start an email revolution.
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Images can reduce readership. Yes, they catch people’s attention. But without some very specific conditions in place, that attention does not translate into people reading the body copy—or coughing up cash.
***** Very important article on HOW to use images to promote conversions instead of the other way around. Especially like the note about captions (a pet peeve of mine since images create hot zones immediately below them so it is goofystupid not to use a place everyone is guaranteed to look :). Marty Via Tina Cook
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Good News for Small Business: Launch of Lumeo Inc. Makes Quality ...Virtual-Strategy MagazineAnimated explainer videos have proved to be a powerful marketing tool for online businesses. Lumeo Inc.
***** The video tsunami s here BUT we SMBs are having trouble making as many types of cool video as we need. Explainer vids, those magical who are we videos, have a new friend in Lumeo (let's hope).
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My friend Jim Ewel called using an iPad "shoulder to Shoulder" selling when we were talking at the Inbound Marketing Summit (IMS12) the other day. I love that term and see the iPad as a sales and business intelligence tool of the first order, a revolutionary device we've only begun to undrestand. Via Andrea Zeitz, Christian Sparre
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"Services like Scoop.it depend on a community of millions of hardworking experts who wonder what to do with the wealth of knowledge and wisdom they have accumulated in life and are happy to share it." Written by blogger Shred Pillai on the Huffington Post, this vibrant praise of Social Curation in general and Scoop.it in particular, points out the changes we're seeing in the way we look for information. From basic search, we now look more and more for meaning and context from human experts. Beyond information, we want knowledge. And this is what Curation is all about. As he concludes: "At the end of the day, Scoop.it, which is free, is the right answer for information seekers and providers as well as the experts who like to show off their expertise." ***** Scooped this to Curation Revolution before realizing my fellow Agile Marketing Revolutionaries would approve immediate induction of all Scoop.it team to the Agile Marketing revolution. One critical value to Agile Marketing is for a little something fast instead of a lot of something slow. Scoop.it is a do a little something fast tool. Via Guillaume Decugis, Robin Good, John van den Brink
's comment June 17, 2012 3:46 AM
I may be wrong but I don't see this happening any time soon.
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Arestia Rosenberg is co-creator of Boston Content and a producer of Hill Holliday in Boston. ***** Like Arestia I love my job. I get paid to tell stories for a living too. Come to think of it that is what all marketers get paid to do these days. Adopted Arestia as a fellow Agile Marketing revolutionary since she is carrying our flag well, with passion and intelligence. Someone with such a beautiful name as Arestia was bound to be a storytelling revolutionary. Comes with the territory :).
( http://flavors.me/arestia#_ Flavors.me is a new tool to me, somewhat similar to about.me but cool look and feel).
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A ragtag band of Agile Marketing revolutionaries gathered in San Francisco to define the values and principles of a new marketing revolution, the agile marketing revolution began in earnest on a Monday in June. On Tuesday a panel presented our resolve to an excited group at the Inbound Marketing Summit.
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Sitting in the Atlanta airport at 2 AM it occurred to me all marketers are heroes. We fight the good fight, the fights that need fighting. Sitting there more tired than seemed possible it also came to me that our journey as marketers is our mission. We build, destroy and build. It is what we do and why we are here. Build, destroy and build is our cycle. It is who we are and what we do.
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