Over Planning Can KILL Your Content Marketing
We see a lot of experts, gurus and people who should know better sharing yesterday's advice. We've read thousands of words about the importance of goal setting, planning and objectives for content marketing.

People talk about creating content marketing calendars and planning everything to within an inch of your life. Good luck with that. Might have worked 3 years ago, but today's social / mobile / connected world means you need to become a NOWIST.

This Curagami post embeds the influential Joy Ito TED talk about becoming a Nowist by pulling from the network to meet demand. Your content needs to do the same.

AND You need to digitally listen. We riff a few paragraphs about what it means to digitally listen such as FOLLOWING those who follow you, Retweeting and curating content from your customers and brand advocates.

Next time you read 1,000 words on planning your "content calendar" STOP and read this Curagami post so you don't over plan your content marketing.

Via Martin (Marty) Smith

There is a new invisible giant using 5 "tricks" so the "new seo" is getting harder and harder to see and understand. This Haiku Deck and Curatti blog post is about how to see the invisible giant. How to win hearts and minds online.

Why New SEO So Hard To See
* Google Float & Filter Bubbles.
* Social Media Marketing's Disappearing Act.

* Friends of Friends Marketing.

* Multi-channel Marketing.

* Web's "Fabric" Like Space/Time.

Adding a Curatti blog post at midnight tonight too.

Via Martin (Marty) Smith

Jeff Fromm in a great post for TBJ makes Curagami's tactical marketing is dead argument beautifully. Social Media Marketing is dead & here's what's next.

Via Martin (Marty) Smith

The New New Marketing
There was a time before the web when "digital marketing" was somethign you did with your fingers. Then everything changed. Change came fast and furious thanks to Moore's Law - Integrated circuit POWER goes up exponentially even as costs plummet.

Once our digital world got to a certain point, let's call that point X, acceleration accelerates. Mobile throws gasoline on the social fire and gets answered by social media marketing with rocket fuel on the fire.

The resulting explosion in a kingdom called BRANDING in a land far, far away once upon a time...

Read the Curagami Story and worry less :). M

Via Martin (Marty) Smith

Content curation tools are a fantastic way to stay organized, up-to-date and in-the-know. But the number of content curation tools out there can be almost as overwhelming as the amount of articles and blog posts you want to read. Here’s how to determine the content curation tools that will work best for you:

Via Joyce Valenza, massimo facchinetti

Content curation is the creation of significant and appropriate content relating to a specific topic or niche. This terrific marketing tool filters news and information and uses it to compile only very relevant information which is used to develop a business

Via Peg Corwin

Via Peg Corwin

Best way to learn content curation is from cuators such as Jan Gordon, Brian Yanish, Robin Good, Ana-Cristina Pratas, Cendrine Marrouat & Scoopit team.

Marty Note
This post is about five lessons learned from favorite Scoopiters such as

@Guillaume Decugis   @Ally Greer

@Brian Yanish - MarketingHits.com

@ janlgordon

@Robin Good& @Ana Cristina Pratas

@Cendrine Marrouat - https://www.cendrinemedia.com

Tips include:

* Gamify.
* Customization of social nets and tools.
* Pulling value out of social nets and tools.

* Curating what you love.
* Curating across the tapestry of tools we must use as content curators.

@Brian Yanish - MarketingHits.com

@Brian Yanish - MarketingHits.com

Via Martin (Marty) Smith

Most people curate for the benefit of themselves or their organisations. What if we considered content curation from a user centered design perspective? What would audience centered curation look like?

Here are some ideas

Via Robin Good

"Finding great content isn't getting any easier. Search engines do what they can, but for many of us they're not always adequate."

Via Robin Good

5 Secret & Disruptive Content Curation Tools
* Scoop.it.
* Haiku Deck.
* Paper.li.
* Pinterest.
* GooglePlus.

More thoughts on Scoop.it as HUB of content marketing on GooglePlus: https://plus.google.com/102639884404823294558/posts/WKour5A4fke

http://www.atlanticbt.com/blog/5-secret-content-curation-tools-and-how-to-use-them/

Martin Marty Smith on Scoopit
@Martin (Marty) Smith

Via Martin (Marty) Smith

Six steps to easy content curation.

Curation is sometimes confusing. Everyone has a different definition and it's used in many different ways as part of content and marketing strategies.

I asked 10 of my favorite curation experts for their best tips, tools, their favorite curator and suggestions on innovative uses of curation. Each is a curator on Scoop.it, my favorite curation tool and channel. New and experienced curators are going to learn from their advice.

Via Jeff Domansky, Guillaume Decugis

Startups Can Jump The Class
If you are new to content marketing understanding how content marketing's four gears create a "virtual cycle" can help you jump the class. Content marketing's gears:

* Curation.
* Creation.
* Social.

* Ecommerce.

Clean Slate content marketers, thos so new to the game they have few preconceived ideas, can move to the head of the class by organizing their marketing differently and in alignment with ideas shared in Content Marketing's Gears.  

Via Martin (Marty) Smith

View this infographic for a look at what content curation is – content curation basics, then content curation best practice (with a free download with top tools and resources for content curation)...

Via Lauren Moss

...In the old days, corporate intelligence gathering meant painstakingly gleaning information from experts and competitors' reports, subscribing to expensive online data aggregators such as Factiva or Dialog, and scanning unstructured documents from the media. Analysts typically spent 80% of their time gathering information before they even began trying to make sense of it. Once the sense-making began, intelligence experts used standard, outdated methods such as SWOT analyses and created lengthy internal reports. Not a very fast process, and the results were rarely compelling for senior executives. Even after the rise of Facebook, Twitter, and YouTube, the combination of clunky tools and executives' low social-media literacy hampered companies from extracting valuable insights.

A number of companies, B2C and B2B alike, now realize the potential benefits of monitoring conversation flows from social networks. An illustration is Nestlé's new Digital Acceleration Team, which was announced last month....
Via Robin Good, Jeff Domansky

Robin Good: Referly is a revolutionary curation platform offering the ability to create great-looking thematic collections of products, that you can promote and share online.

Referly offers a gorgeous user interface, which makes it very simple to find and collect any kind of product you may be looking for, as well as to create great-looking shopping front-ends.

Through an integrated search engine you can rapidly find fashion items, photo and video tools or your favorite books and start listing them inside your most appropriate collection.

In your collections you can easily edit individual items, resize them or drag them easily to new positions. It is next to impossible to make a collection look ugly.

Referly connects to a large number of products suppliers and it also allows you to earn rewards when you generate sales on products from anyone of these sites: http://refer.ly/merchants

You can also endorse, collect and share just about any product you find online by using the dedicated bookmarklet.

I am truly impressed by Referly, as I see an addictive opportunity both for passionate connoiseurs to share their know-how as well as for any product seller wanting to taste the future of trust-based, realtionship marketing.

This is the future of shopping.

Here is a sample collection I have just created of tools for videomakers: http://refer.ly/p/d965aafaf92511e1a4ec22000a1d0d51/collections/show/videomaker/31c2f2c4f92711e1a4ec22000a1d0d51

and here another one for iPhone/iPad video tools: http://refer.ly/p/d965aafaf92511e1a4ec22000a1d0d51/collections/show/ios_videomaker_/ac4f0a60f93011e1a4ec22000a1d0d51

Free to use.

How it works: http://refer.ly/getting-started

Try it out now: http://refer.ly/

Via Robin Good