Make your digital presence as exciting and dynamic as your food! Today is the best time to implement a digital marketing strategy for restaurants.
There is a perception that the restaurant business is one of the hardest to break into, let alone succeed in. Nearly half of all small businesses fail within the first five years, making starting one a daunting task. What can you do to increase your odds of success when about 50% of restaurants fail within their first five years of operation?
The success of restaurants in this competitive industry depends on many factors, from providing exceptional customer service to optimising restaurant menus and developing an effective digital marketing strategy for restaurants.
Although traditional advertising methods such as flyers, direct mail, and radio ads are still viable, the world has shifted online. A lack of an online presence could be as detrimental as shutting down.
More and more customers are searching for restaurants and ordering food online in recent years. With so many benefits, it’s easy to see why people enjoy ordering food online. After all, what could be better than a delicious meal delivered right to your door?
Today, digital marketing plays a vital role in the restaurant industry. If your business has an online presence, your customers will be able to find you for both dining at your restaurant, as well as ordering online.
Restaurants can experience new customer acquisition and relationship strengthening benefits when they implement a digital marketing strategy for restaurants that is both effective and efficient.
Read the full article at: fandbrecipes.com
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There are a few things that make this example interesting for me:
- value innovation in a commoditized market, where decisions are made mostly based on price
- creating a very different value proposition, focused on customer-centricity
- use of technology (app)
- storytelling as a way of customer engagement