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Scoop.it!
Share TweetYou can now put on a selfie game face without dealing with all the messy grease paint. Face painting is a huge part of sports culture, particularly in the US. But (excuse the pun) let’s face it: not everybody has the time, patience and skin complexion to achieve that perfect artistic look that will … 
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Bravo to #NFL and #budlight! Great use of AR to ramp up affiliation and sense of ownership through creativity and (virtual) content creation.