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Rescooped by Dr. Pamela Rutledge from Transmedia: Storytelling for the Digital Age |
Scoop.it!
Dr. Pamela Rutledge's insight:
The AR narrative - show, don't tell. AR is almost impossible to tell someone about if they haven't seen it. The technology is getting better but AR is only just touching it's potential to create user value beyond the 'new and thrilling' factor. Helpful to see the range of applications and think about how AR can significantly impact/disrupt current behavior and support human goals while minimizing the physical burden of tech devices.
Evan Freethy: "From previewing virtual furniture in your home to mapping 3D environments, Augmented Reality applications are best explained with pictures, not words."
The implementation of the Augmented Reality tecnology in the architecture field present the possibility of changing for the best the way architects interact with their clients, allowing them to understand in a more compreenhensive way the building and the funiture they are paying for. This tecnology will also allow the client to take their house with them and present it to any friend or family, creating a feeling of affection for the build even before it is built.