The Facebook data breach scandal was too much for Cambridge Analytica to weather, and the company announced it is shutting down. After reports that Cambridge Anayltica had misused consumer data, the company says it was not able to attract new clients, and it lost existing business due to negative media coverage.
Whack-a-mole anyone? Cambridge Analytica may be closing, but execs still have all the data from 87 million Facebook users they used to generate personality profiles. Not only did they abuse data policies, but there are other indicators of the corporate culture: "the company’s reputation was further damaged after reports that CEO — who has since resigned — Alexander Nix had discussed using bribes and sex as strategies to entrap political opponents." Behavior that's OK at the top, is by default acceptable throughout the organization. Potential clients, I have some words for you: 1) Due Diligence and 2) Halo-effect.