Your new post is loading...
By now, companies and brands across the world are well aware of the fact that irrespective of how different their produc…
Via José Carlos, siobhan-o-flynn
|
Rescooped by Dr. Pamela Rutledge from Tracking Transmedia |
Scoop.it!
Via José Carlos, siobhan-o-flynn
Dr. Pamela Rutledge's insight:
Nice example of how visual "packaging" makes something you probably already know fun and interesting. Good thing, too. Storytelling is a critical skill because it is how the brain understands and stores information. And maybe each variation of presentation using image or language lets you hear it a little differently each time. Lurking psychological principles: repetition increases learning; frequency increases liking and personal relevance or salience; image engages instinctive, faster and more emotional processing than text alone.
Remember,
“A brand is a story that is always being told.”