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Psychology of Media & Technology
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Brands have a story. Audiences have a story. Psychology is the link to make them fit and achieve optimal engagement across media platforms. Join us! Learn the psychology of branding with story, transmedia strategy and audience engagement through persona development. Dr. Jerri Lynn Hogg and I are presenting an overview of Fielding's new certificate program in Brand Psychology and Audience Engagement in a webinar July 1 at 4pm PT. Courses in the certificate include the two we designed 'Branding and Transmedia Storytelling' and 'Audience Profiling'. For more info mscadmission@fielding.edu or check out audiencepsych.com