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What it takes to build a mobile health care app: Time and teamwork TechTarget Earlier this year, the insurance company launched the IBX App, an iOS and Android mobile health care app that offers its 3.8 million subscribers access to their medical...
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eMedToday's insight:
Example of one health insurance company entering the app market;
Health insurance companies aren’t exactly known for streamlined information access and delivery. Independence Blue Cross thought a mobile health care app might change that, helping it take a competitive stance and better support customers
“Providing access to [customers’] health information anywhere, anytime, is what we call the ‘retailization of health care,’” said Greg Barnowsky, chief enterprise architect of Independence Blue Cross (IBC). Earlier this year, the insurance company launched the IBX App, an iOS and Android mobile health care app that offers its 3.8 million subscribers access to their medical information at any time, such as during a doctor’s visit. It’s the first mobile venture for the Philadelphia-based company, which plans to expand the app over time