mlearn

The stakes are higher in #Mobile.

In 2013, there were 102 billion app downloads.  

1/4 of them were used just once and never touched again!

3 important points to consider:

• Buyers see mobile customer experience as an 'elite' capability and make quick judgements based on early experiences ('they just don't have it")

• The very nature of mobile is that customers are looking for quick results when they are short on time and have less tolerance for hiccups on mobile than on other platforms or brick and mortar environments

• The difference between bad and good #CX is magnified on mobile with the best retailers having extremely well thought out and executed mobile sites

Once a customer downloads your #App, make sure you develop an engagement strategy that offers value and incentives, in order to strengthen your customer relationships.

Is #gamification a possible solution to keep your customers engaged, share your thoughts?