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Scoop.it!
With many companies treating their mobile interactions with customers as an 'afterthought', we wonder whether they recognize the risks they are taking with their customers base. Via Eric_Determined / Eric Silverstein, Rosetta Carrington Lue 
Scoop.it!
User experience of tablets and smartphones is one of the most important aspects of the overall perceived value of the device.
Scoop.it!
Good mobile user experience requires a different design than what's needed to satisfy desktop users. Two designs, two sites, and cross-linking to make it all work.
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Scoop.it!
The mobile market is growing fast. How fast do you ask? At light speed. PCs are becoming an afterthought. Mobile is not just going to be defined to your smartphone anymore. Mobile is going to be on your tablet, car, and clothing. And if Google and Apple’s move into home appliances is any indication mobile will be everywhere. This graph put out by Business Intelligence shows how PCs are hitting a plateau and mobile devices are on the rise. Via The Ayantek Team
Scoop.it!
Apple's iOS ecosystem is so robust at this point that it seems unstoppable. Android, and Windows Phone, are at a strong disadvantage because they have fewer or less reliable content offerings.
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The stakes are higher in #Mobile.
In 2013, there were 102 billion app downloads.
1/4 of them were used just once and never touched again!
3 important points to consider:
Once a customer downloads your #App, make sure you develop an engagement strategy that offers value and incentives, in order to strengthen your customer relationships.
Is #gamification a possible solution to keep your customers engaged, share your thoughts?