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Scoop.it!
Boltt Sports Technologies aims to offer a continuous value proposition through its wearables which combine an artificial intelligence-enabled ecosystem with hardware. 
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Scoop.it!
Despite the arrival of strong competitors such as Apple and Xiaomi, Fitbit has retained the lead in the global wearables market in the second quarter of 2015. The maker of fitness tracking devices shipped 4.4 million units between April and June, an increase of more than 150 percent over last year's June quarter. Fitbit's focus on fitness tracking functionality appears to resonate well with customers who value simplicity over the added functionality of competing devices.... Via Jeff Domansky
Richard Platt's insight:
Overall, the wearables market more than tripled in size compared to last year's second quarter. Between April and June, 18.1 million wearable devices were shipped around the world according to IDC's estimates. Despite the arrival of strong competitors such as Apple and Xiaomi, Fitbit has retained the lead in the global wearables market in Q2 of 2015. The maker of fitness tracking devices shipped 4.4 million units between April and June, an increase of more than 150% over last year's June quarter. Fitbit's focus on fitness tracking functionality appears to resonate well with customers who value simplicity over the added functionality of competing devices.
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Boltt is cautiously optimistic about success. Aayushi says that with an increased focus on health and fitness, people are looking to move beyond mere data points and are seeking active mentoring that can help them maintain their fitness routine. “People want fitness products that are affordable and help fitness enthusiasts with comprehensive mentoring. That, however, was not happening through the existing products in the market, which are more or less limited to either one service domain or just data. We’re glad we’ll be able to break that monotony through our products,” she adds. This differentiation, and the fact that most of the traction in the wearable market is happening in the entry-level segment which includes devices below $50 (about Rs 3,000)—this segment accounted for 78.6% of all wearables shipped in India in the first quarter of 2017—could give Boltt the start it is looking for.