Those words, from rapper Tupac Shakur’s Ghetto Gospel, are among the last spoken onstage in Holler If Ya Hear Me, the Broadway musical inspired by Tupac’s music and lyrics. The show had many of the ingredients needed for a long, successful run: a subject widely beloved in life and still idolized nearly a decade after his death; a Tony-winning director and praised cast; and an original concept during the quiet summer months. Yet it died swiftly after just 17 previews and 38 performances. So why were so few people willing to take the time to hear Holler?