Pinterest announced that it's now allowing users to set up business accounts (as opposed to personal accounts), along with releasing business-specific terms of service, separate from the TOS for regular folks.
Pinterest cited the contribution of quality content from the business community as a reason for launching these business-specific accounts
Great job HubSpot for sharing this useful piece, including converting personal accounts to business accounts (those that are already mostly business accounts anyway!)
Excerpts:
How to Convert Your Personal Pinterest Account Into a Business Account
Step 1: Go to business.pinterest.com, and click the red 'Convert your existing account' button.
Step 2: Next, select your 'Business Type,' and update your 'Contact Name,' and 'Email Address,' if necessary.
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/33839/Pinterest-Finally-Rolls-Out-Business-Accounts-How-to-Set-Yours-Up-Today.aspx#ixzz2CLUj3ymD
Via
The New Company,
Deb Nystrom, REVELN
A bunch of the most successful startups are actively using social media to gain an edge.Instead of shelling out millions of dollars for a Super Bowl ad, these small companies fight to generate buzz by creating viral content and encouraging shares and likes.
Once a product or service becomes the one everyone is talking about, customers gravitate toward it, eager to learn more.