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Andrea Mulle: "Leveraging the individual strengths of multiple storytelling platforms, transmedia builds a storyworld meant to engage and involve its audience and delivers an informative, entertaining experience" ...
[Must-read; excellent look inside Transmedia storytelling. Really captures the essence and possibilities. Infographic show what "Heidi" would look like as a transmedia tale. ~ Jeff]
Via The Digital Rocking Chair, Jeff Domansky
