Apprenance transmédia § Formations

It was called “the end of days” for literature. Bold doomsaying letters across headlines predicted that with the financial crisis of 2007-2008, the era of books would meet its untimely end, and the larger publishing world would be rendered obsolete. But traditional books didn’t die—they simply fled into the digital world and returned with new forms, the technologically-savvy ebook and digital story app. The need to diversify the medium that arose during this era is, in part, what may have kept sales of books rising through the apocalyptic flames. It pushed against any stubbornness in the publishing world and proved…