Practical Networked Leadership Skills

Because branding is based in authenticity, you need to understand who you are and what makes you compelling to your target audience – the people who are making decisions about you. As you think about what makes you YOU, ponder these questions:

1. What’s your superpower? What do you do better than anyone else?
2. What are your top values – your operating principles?
3. What do people frequently compliment you on or praise you for?
4. What is it that your manager, colleagues, friends, and clients come to you for?
5. What adjectives do people consistently use to describe you – perhaps when they’re introducing you to others?
6. How do you do what you do? What makes the way you achieve results interesting or unique?
7. What energizes or ignites you? What are your true passions?