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WTo understand emotion in marketing, we have to understand the four emotions. Here's how happiness, sadness, fear and anger motivate us to action.
Via Kimberly Castleberry, Beth Kanter
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Rescooped by Beth Kanter from Sharing Economy |
Scoop.it!
Via Kimberly Castleberry, Beth Kanter
Beth Kanter's insight:
Engagement triggers
Here's a really neat cognitive and neuroscience approach to building content that is substantially more shareable!