Networked Nonprofits and Social Media
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Networked Nonprofits and Social Media
The tools and strategies for Networked Nonprofits
Curated by Beth Kanter
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Facebook and Twitter User Behavior Changes: New Research

Facebook and Twitter User Behavior Changes: New Research | Networked Nonprofits and Social Media | Scoop.it
Is your business on Facebook and Twitter? This article shares how user behavior on Facebook and Twitter is shifting, and how brands can respond.
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Hipster Barbie Is So Much Better at Instagram Than You

Hipster Barbie Is So Much Better at Instagram Than You | Networked Nonprofits and Social Media | Scoop.it
If you're not living your life to the fullest on Instagram, then you're just not living #authentic.
Beth Kanter's insight:

what can we learn about personal branding and using instagram from hipster barbie? 

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Experience: The Blog: Burn It Down, Start From Scratch And Build a Social Media Strategy That Works

Experience: The Blog: Burn It Down, Start From Scratch And Build a Social Media Strategy That Works | Networked Nonprofits and Social Media | Scoop.it
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Why You Need A Social Media Content Calendar For Your Business

Why You Need A Social Media Content Calendar For Your Business | Networked Nonprofits and Social Media | Scoop.it
5 reasons why you need a social media content calendar for your business and how to create a social media content calendar.
Beth Kanter's insight:
1. Posting content that performs poorly

You have a team of talented writers, a great social media promotion strategy, and a lot of interesting topics to cover. Despite all of these resources, your content marketing efforts are not meeting your own expectations, and the executive team at your organization is starting to question whether an investment into a content marketing strategy is worth it.

Many publishers new to the field of content marketing make the mistake of funnelling all the resources in the direction they think is best, without listening to the needs and interests of their audience. If you don’t have a target audience in mind, then you risk inconsistent performance for your content, and a questionable ROI for the entire strategy.

How a social media content calendar can fix this: 
The best way to see what kind of content to plan for the future is to perform routine checks on what kind of content is well-liked by your audience, and make regular adjustments based on these insights. Set up regular check-up times to record the important metrics on your content. Platforms such as Google Analytics help you track the vital numbers for your content’s performance. Some important numbers to take note of are unique pageviews, number of clicks, and referral source. This data will help you figure out which ones of your posts get the most readers, which ones are good for generating leads, and what social channel is referring the majority of your readers. Use this information to adjust your publishing schedule, as well as the type of content you post and the social media platform you use to promote this content.

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What People Saying About Your Brand? | Simply Measured

What People Saying About Your Brand? | Simply Measured | Networked Nonprofits and Social Media | Scoop.it
Figuring out what people are saying about your brand or product can be a daunting task. Here are 7 pro tips of where to begin and what to pay attention to.
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Twitter Analytics: The Only Guide You'll Ever Need

Twitter Analytics: The Only Guide You'll Ever Need | Networked Nonprofits and Social Media | Scoop.it
Looking for a comprehensive guide on Twitter analytics? This is the only guide you will ever need.
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Visual Content Marketing: A Resource Guide for Marketers

Visual Content Marketing: A Resource Guide for Marketers | Networked Nonprofits and Social Media | Scoop.it
Do you want to discover how to market your business with visual content? This article will help you create the perfect image to improve your marketing.
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12 Nonprofit Call-to-Action Twitter Images to Study and Learn From

12 Nonprofit Call-to-Action Twitter Images to Study and Learn From | Networked Nonprofits and Social Media | Scoop.it
It is true that tweets with images receive more engagement, but how much more engagement depends on the quality of the images and if they are properly sized for Twitter (1024  x  512 pixels or a 2:...
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How to Use LinkedIn: The Ultimate List of LinkedIn Tips

How to Use LinkedIn: The Ultimate List of LinkedIn Tips | Networked Nonprofits and Social Media | Scoop.it
Learn how to use LinkedIn for professional networking, business, and marketing with this ultimate cheat sheet of tips.
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It's all just organizing

It's all just organizing | Networked Nonprofits and Social Media | Scoop.it
Small organisations struggling to build high-impact digital programs often fail to replicate the experience of large groups. Julien Burns spoke to digital organisers and strategists to find the strengths that small groups can build on to create winning online programs.
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25 of the Best Social Media SlideShares

25 of the Best Social Media SlideShares | Networked Nonprofits and Social Media | Scoop.it
A collection of social media SlideShares that cover Facebook, Twitter, strategy, and more.
Beth Kanter's insight:

Useful collection of slideshare with social media tips

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ARCOMPANY | Why Your Employees Should Strategically Share Content On Social Media

ARCOMPANY | Why Your Employees Should Strategically Share Content On Social Media | Networked Nonprofits and Social Media | Scoop.it
The way people communicate has changed. We now often start conversations around pieces of content: “Hey Abby, have you seen this?” How often do you exper
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10 New & Useful Social Media Stats and Research Studies

10 New & Useful Social Media Stats and Research Studies | Networked Nonprofits and Social Media | Scoop.it
The latest social media research studies and statistics to help inform your marketing efforts.
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How to Promote Your Business With Personal Social Profiles

How to Promote Your Business With Personal Social Profiles | Networked Nonprofits and Social Media | Scoop.it
Do you want to expand the online visibility of your business? This article will show you how to use your personal social profiles to promote your business.
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A Complete Checklist for Social Media Managers (Infographic)

A Complete Checklist for Social Media Managers (Infographic) | Networked Nonprofits and Social Media | Scoop.it
Although we know this social media checklist is not a one-size-fits-all list, it’s a good starting point for those who are trying to figure out how often they should perform all of their social marketing activities.
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Physical Activity And eLearning Development: What eLearning Professionals Need To Know - eLearning Industry

Physical Activity And eLearning Development: What eLearning Professionals Need To Know - eLearning Industry | Networked Nonprofits and Social Media | Scoop.it
Want to know about the connection between Physical Activity And eLearning Development? Check how to avoid CVS (Computer Vision Syndrome).
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How to Get Results From Facebook Ads on a Budget

How to Get Results From Facebook Ads on a Budget | Networked Nonprofits and Social Media | Scoop.it
Are you using Facebook ads effectively? In this article, you'll learn how to set up your Facebook ads to generate big results on a small budget.
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3 tips for effective B2B thought leadership | SmartBlogs

3 tips for effective B2B thought leadership | SmartBlogs | Networked Nonprofits and Social Media | Scoop.it
One of the buzziest phrases in marketing today, thought leadership, is a kind of content marketing that leverages your skills and experiences to consistently answer questions and solve your target audience’s pain points. If you’re a thought leader, you provide the best and deepest answers to your targets—often before they even have to ask for it.
Beth Kanter's insight:

Good definition of thought leadership:


One of the buzziest phrases in marketing today, thought leadership, is a kind of content marketing that leverages your skills and experiences to consistently answer questions and solve your target audience’s pain points. If you’re a thought leader, you provide the best and deepest answers to your targets—often before they even have to ask for it.

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Top Social Media Platforms Cheat Sheet [Infographic]

Top Social Media Platforms Cheat Sheet [Infographic] | Networked Nonprofits and Social Media | Scoop.it
By Danielle Eckert

Whether you work for a brand that is new to social media, or you are just
trying to keep up with the times, you should know which social media
platforms are absolutely necessary for your company. You don't want to
overwhelm your audience, so it's best to choose wisely. How do you do
that? Here is a cheat sheet explaining the top eleven social media
platforms and why you should be on them.
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5 Twitter Tools to Boost Your Productivity

5 Twitter Tools to Boost Your Productivity | Networked Nonprofits and Social Media | Scoop.it
Do you struggle to keep up with your Twitter activities? In this article, you'll discover five Twitter tools to boost your productivity.
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Online Engagement Strategy – Leveraging the Web and Social Media for Good

Online Engagement Strategy – Leveraging the Web and Social Media for Good | Networked Nonprofits and Social Media | Scoop.it
Farra Trompeter, VP at Big Duck and adjunct professor at The New School and New York University. Passionate about smart communications for nonprofits.
Beth Kanter's insight:

Dashboard of nonprofit blogs

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Social Media Employee Policy Examples from Over 100 Organizations

This content sourced and republished from Social Media Governance Social Media Employee Policy Examples from Over 100 Companies and Organizations I get asked almost daily for examples of emp
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7 Tips to Get Your Brand Ambassador Program off the Ground

7 Tips to Get Your Brand Ambassador Program off the Ground | Networked Nonprofits and Social Media | Scoop.it
Here are seven strategies to help you get your brand ambassador program off the ground, enabling your brand to be seen in a whole different light.
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What the Best Social Media Community Managers Actually Do in Their Jobs

What the Best Social Media Community Managers Actually Do in Their Jobs | Networked Nonprofits and Social Media | Scoop.it
Learn the key skills all social media community managers should have to be effective.
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Social Media for Non-Profits: High-Impact Tips and the Best Free Tools

Social Media for Non-Profits: High-Impact Tips and the Best Free Tools | Networked Nonprofits and Social Media | Scoop.it
Whenever we have the chance to chat with folks about social media stats and marketing strategies, we are amazed at the many unique ways you all go about charting a path to social media success. Every…
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