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Rescooped by Bart van Maanen from Content Marketing & Content Strategy
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The Rising Power of Podcasts in Marketing

The Rising Power of Podcasts in Marketing | Online radio & podcasting | Scoop.it
Take advantage of the power of podcasting to reach and engage your audiences in a new, non-traditional way.With more and more people choosing to listen to podcasts, know how it works...

Via Stefano Principato
Bart van Maanen's insight:
Hoewel de blog gaat over de Amerikaanse situatie zien we dit ook gebeuren in Nederland en Europa: The Rising Power of Podcasts in Marketing. De indirecte voordelen zijn zo goed dat het verstandig is nu in te stappen en je eigen podcast(s) te ontwikkelen.
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Scooped by Bart van Maanen
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How to Capitalize on Authentic Storytelling

How to Capitalize on Authentic Storytelling | Online radio & podcasting | Scoop.it
Welcome to the Business of Story podcast, where the world's best storytellers from business, Hollywood, and beyond teach you how to use stories to communicate and connect with your customers. While technology has given us all global reach with our messages, it's still the ancient bewitchery of storytelling that connects us with one another. You will learn from some of the brightest content creators, advertising creatives, authors, professors, makers, marketers and brand raconteurs in the business. Within every show you will learn at least one actionable tip that will make your stories more engaging, and help you advance your personal or professional quest further, faster.
Bart van Maanen's insight:
Bedrijven willen best werken aan goede content voor hun marketing, maar hebben vaak moeite om dat te vinden of te herkennen. In deze serie podcasts vertellen Amerikaanse deskundigen op het gebied van storytelling hoe je authentieke verhalen kunt herkennen en gebruiken om publiek en klanten aan je te binden. Ook de financiering, het proces en de manier van denken binnen organisaties komen aan bod. 
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