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Scoop.it!
Paul Polman talks to Jo Confino about authenticity, transparency, a clear sense of purpose in business and why he's not worried about profit warnings 
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Scoop.it!
Unilever is working toward a new business model that “...enables responsible, equitable growth that is decoupled from environmental impacts.”
Genna Bennett-Burkhardt's curator insight,
September 29, 2014 10:27 PM
taking ethical business practises can be the best thing for your brands equity. With Unilever demonstrating this, the article highlights the growing importance of business sustainability, and how to transfer that into value for your customers and add value to your brand! however like quoted in the article 'Creating a vision like Unilever’s is one thing. Making it happen is the challenge'. |
