Many see open source technology as an ideological tool -- a way to promote freedom in a world of closed, proprietary systems. For Canonical's Jono Bacon, Mozilla's Stormy Peters and Wikimedia's Tomasz Finc, it's more about improving humanity. Speaking at Expand, they argued that open code connects the developing world and delivers meaningful local content. However, the trio is also aware of the potential pitfalls, such as fragmentation. They know that a successful open platform isn't born overnight.