Everybody knows the motto “Supply chains compete, not companies”. Some even use “networks” instead of “supply chains”. We agree with this because it is not sufficient to focus only on internal efficiency of your company. It’s clear one should also focus on their supply chain partners But why don’t we see more integrated supply chain partners nowadays? What is the reason that we don’t hear much about collaboration initiatives, such as CPFR, anymore? What will actually be the future of collaborative supply chains? Let’s investigate these questions further.