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Capitalism is driving itself out of business as the marginal cost to produce just about everything inches closer to zero, Jeremy Rifkin's new book, "The Zero Marginal Cost Society," proposes. 
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There’s a point in Don Letts’ Clash documentary Westway to the World where bassist Paul Simonon talks about the uncertainty that they all felt about their status after they’d signed their first record contract with CBS Records (for £100,000) in January 1977.
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WE are beginning to witness a paradox at the heart of capitalism, one that has propelled it to greatness but is now threatening its future: The inherent dynamism of competitive markets is bringing costs so far down that many goods and services are becoming nearly free, abundant, and no longer subject to market forces. While economists have always welcomed a reduction in marginal cost, they never anticipated the possibility of a technological revolution that might bring those costs to near zero.
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If I had told you 25 years ago that, in a quarter century's time, one-third of the human race would be communicating with one another in huge global networks of hundreds of millions of people -- exchanging audio, video, and text -- and that the combined knowledge of the world would be accessible from a cellphone, that any single individual could post a new idea, introduce a product, or pass a thought to a billion people simultaneously, and that the cost of doing so would be nearly free, you would have shaken your head in disbelief. All are now reality.
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Karl Marx spent a lifetime trying to uncover what he suspected were the deep contradictions that drove the capitalist system forward but that would one day lead to its demise. Although his search revealed a number of important ancillary contradictions, his focus on the relationship between the means of production, surplus value and alienated labour kept him from unmasking an even deeper paradox at the heart of the system.
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Jeremy Rifkin: The internet of things has facilitated an economic shift from markets to collaborative commons, with costs close to zero
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Economist Jeremy Rifkin explains the forces behind the next paradigm. (Is Capitalism Dead? @OracleProfit asks Jeremy Rifkin, author of The Zero Marginal Cost Society.
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Economist Jeremy Rifkin tells BBC HARDtalk why he believes the internet and digital goods could contribute to the demise of capitalism. (It seems that the revolution, after all, will be televised! Interesting words by Jeremy Rifkin.
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Capitalism has been the dominant economic system in the U.S. for centuries. But economist and social theorist Jeremy Rifkin says a battle is under way between capitalism and a new economic paradigm. It will be drawn out and hard fought. But he predicts that capitalism will inevitably lose, existing only at the edges of economic life. In its place will be a hybrid system based on the sharing of goods and services. Rifkin argues this is being brought about by advances in technology and communications that are dramatically lowering the cost of those goods and services. A discussion about how the Internet is radically transforming our economy and way of life.
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As I say, capitalism and markets are entirely different things. That the prices of some goods are falling so far that they are ceasing to be scarce, thus ceasing to be economic goods, isn’t a description of anything at all to do with capitalism, which is about who owns the productive assets in society. We have always had goods which are not economic goods precisely because they are not scarce.
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