From www.youtube.com - January 13, 2015 4:03 AM

"A responsible consumption short video message from Ecuador - with English subtitles Great to see initiatives like this from around the globe.
The participants pledge at least 50% of there purchases to be local - mainly food - and they are on their way to having 250,000 families take the pledge which injects some 300 million US dollars into the local economy, money that would otherwise be capital flight - the currency in Ecuador is the US dollar."