Big hopes for small payments | Marketing Magazine | Peer2Politics | Scoop.it

Clay Shirky is one of the most revered and respected thinkers on the impact of the web on culture and media. He’s also a very vocal critic of micropayments—one-time payments for individual pieces of web content. Why? Because consumers don’t like them, he says. “Small payment systems don’t survive contact with online markets because we express our hatred of small payments by switching to alternatives,” he reiterated in a much-cited 2009 blogpost. “Such systems solve no problem the user has, and offer no service we want.”