Whether you are testing the waters, looking to make a career 180, struggling with job security or are miserable in your current role – the first step toward finding or... Read More
A picture is worth a thousand words. That’s how that old saying goes. When it comes to telling your brand story, this old-school catchphrase is right on the money. According to the latest studies,…
Storytelling is a powerful tool to inspire and engage people, communities and organisations to contribute ideas, energy and resources to advance a cause. However, to achieve these results, storytelling must be strategic.
Imagine tasting a freshly baked brownie by Martha Stewart. Now, imagine Snoop Dogg offering you a freshly baked brownie. What comes to mind when you think of each one? Chances are that each scenario…
There’s no great dictionary definition of what a brand is. One of the most often cited colloquial definitions is from Jeff Bezos. “Your brand is what people say about you when you’re not in the room.” In other words, your personal brand is impacted and shaped by everything you do – and don’t do – to put...
My high school creative writing teacher had the best definition of story that I’ve ever seen.
A story is interesting people, solving interesting problems, in interesting ways.
The genius is in its simplicity. Interesting is subjective and open to so many possibilities, which allows for everyone to approach it in their own creative way. But the core idea is solid. People solving problems. At the heart of every story is a problem to be solved (the conflict).
To improve our storytelling skills, all we have to do it focus on the three things that make a story a story.
If you’ve ever struggled to find ideas for blog posts, come up empty when thinking up contributed articles, or felt like something was missing from your press release, you’re not alone. Even if y…
People want to hear stories, not information, numbers, or features. Here're 11 surefire storytelling formulas to help you tell your social media stories.
What does the power of storytelling mean to you? Do you visualize your mom or dad telling you a bedtime story, or do you think about an enjoyable summer read? Every single conversation that we have with an individual or group is us sharing a story about the past, present and future. If we have […]
Have you ever noticed when you ask someone to tell their personal story, they immediately launch into where they work or what they do for their profession? A personal brand story is more than what yo…
Stories have the power to inform, instruct and inspire when crafted intentionally and delivered skillfully. And they’re remarkably flexible in terms of the context and content they can support. For example, stories can be used to:
Provide important information about who a leader really is, offering a window to his/her values, motives, and passions;
Frame the past and generate a shared foundational understanding upon which to build;
Position threats and opportunities, bringing the need for change into sharp focus;
Personalize strategy and breathe life into it (as opposed to issuing another missive or creating another poster for the lunchroom);
Preview the future, creating an appetizing vision that motivates and inspires; and
Package lessons and insights in a quick and memorable fashion.
We’ve shared six guidelines on how to build a personal brand. Now we’d like to dive a notch deeper and answer: How do you actually build a personal brand story…
Mass media is dead? I’m afraid not. 10 years ago, Marketers were panicking that marketing as they knew it was a dying art form. Traditional broadcasting being overshadowed by new internet streaming…
Expertly telling your story is the best kind of organic marketing you can do to promote your art because people care almost as deeply about how you create, as they do about the end product.
When an author set out to tell a story in years past, he or she typically did so on paper, a typewriter or by typing at a computer.But today, storytellers find imaginative ways to share their ideas with interactive and visual elements. On modern mediums like Twitter, Vine, YouTube and other mobile applications, storytellers are crafting tales in ways that would have been unfathomable a decade ago.
Offline, too, authors have begun rethinking the traditional concept of the book in ways both innovative and unorthodox. Might a story be better understood as a set of machine parts? How might destroying a book actually bring its messages to life?Here are nine ways authors are revolutionizing the way stories are told....
Story-telling is one of the most effective tricks for attracting an audience. It makes your content more interesting, and effective. This holds true not only for those in content marketing but also for instructors and educators. Educators could make boring content more interesting by telling their students the story of the topic. Tell your students the story of the formal letter, or the story of the classified advertisement rather than just move on with the formats!
Did you know a healthy adult takes 12 to 16 breaths in one minute?
But have you ever thought about what can actually happen online in this single minute?
Okay, I will give you an idea… take a look at these numbers from Smart Insights:
4 million search queries per minute 1,388 blog posts are published Facebook users share 3.3 million pieces of content 205 million emails sent 400 hours of video uploaded to YouTube Twitter users tweet nearly 422, 340 times Instagram users post nearly 55,555 new photos Given this crazy amount of activity going on every minute, of every day, the real question is how your content will grab the attention of your target audience. If you really want to attract people, you need to tell a genuine and interesting story.
Stories are a great medium to express your views, impress people and make a human connection with them.
We, humans, are social creatures and we are attracted to stories. Everyone has a story and everyone loves a great story. It gives us a reason to communicate and engage.
We’ve been told it’s no longer Business To Consumer (B2C) or Business To Business (B2B), it’s now Human To Human (H2H). We need to learn to connect. Instead of constantly creating content and p…
Writer Emily Esfahani Smith has dedicated her latest book to answering that question, and an entire chapter to the role of storytelling. She interviewed our Artistic Director, Catherine Burns, to learn about the story crafting process.
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