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Scoop.it!
What grabs your attention more: a list full of ingredients like acacia gum, oligiosaccharide, and glutemate or a story about one company’s mission to bring the tangy sweetness of a blueberry and th… 
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Scoop.it!
![The Five Essential Elements of a Great Company Story [Infographic] | Personal Branding & Leadership Coaching | Scoop.it](https://img.scoop.it/aS4Nel6nSZBibvqPg7PmuTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Content - Concerned that you don't have enough drama or action in your company story? Don't worry... You can craft a company story that is both compelling and informative.
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Scoop.it!
![The Amazingly Simple Anatomy of a Meaningful Marketing Story [Infographic] | Personal Branding & Leadership Coaching | Scoop.it](https://img.scoop.it/KM-gvYAd08t2t76sG0z0cTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Discover how to tell the right marketing story so you can capture attention, entertain, enlighten, and persuade all in the course of just a few minutes.
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