E-HEALTH - E-SANTE - PHARMAGEEK

Think of your favorite brand, and the first thing to come to mind is likely a logo, such as the Coca-Cola scripting, a tag-line, such as Nike’s “Just do it,” or a jingle – remember the Oscar Meyer Wiener song? These may be the aspects of a brand you remember, but they are no longer the most important aspects of branding today. Identity, persona, essence and promise, are the new kings and queens of the branding kingdom, thanks to technology and the deeper connections it opens up between brands and consumers.

Markets, consumer behavior and how businesses connect with customers are all directly impacted by technology. Looking at the rapid erosion of Blockbuster’s business model, it’s clear to see the impact that technology can have on consumer behavior. During Blockbuster’s initial bankruptcy filing, CNBC’s The Faber Report summarized it this way, “At the end of the day, this is one of those bankruptcies that’s not really about a financial situation as much as it’s about seminal changes in how people ultimately watch video.”

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If you’ve been around the SEO world for any amount of time, then you are probably pretty familiar with the basics of SEO. You know to do good keyword research and you have to do on-page optimization.

Sometimes, though, that on-page optimization can go to a deeper level than just making sure your meta tags are filled out… and you can go to that deeper level without having to be a veteran SEO.

Here’s how:

Tactic #1: Search for synonyms using Google

The use of synonyms in creating an SEO plan for your blog or website is pretty common. Finding those synonyms is not always easy or done properly.

I think the best way to search for these terms is to use Google. The reason is you get to see not only the synonyms but how they are ranking in competitors pages....