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With one half of health industry executives saying they are concerned about how to integrate social media data into their business strategy there is a recognition social media presents a significant industry challenge.
This infographic recommends three broad areas to evaluate when assessing content marketing success. With more than 90% of companies now doing some form of content marketing, the logical question is: how do you know if you’re doing it well?
In terms of “what” to measure, this infographic from Brandpoint recommends three broad areas to assess:
• Awareness (e.g., search engine rank for target keywords, social metrics such as likes and followers);• Consideration (longer average visit duration, social shares); and• Conversion (increased conversion rate, growth in newsletter subscriptions).
In terms of “how” to measure success, CMOs utilizing a sophisticated web presence optimization framework for maximizing content marketing results will likely embrace tools for measuring competitive multi-channel marketing metrics—not just “are we making progress?” but also “how are we doing compared to our competitors?”
Read more at the article link...
Comment mesurer votre marketing de contenu? La réponse avec cette infographie
¿Como medir el éxito del marketing de contenidos? #infografia #infographic #marketing
Pharma Manager & Geek ... #hcsmeu #hcsmeufr #health20fr
http://www.scoop.it/t/pharma-geek
http://www.tikimee.com/lionel-reichardt
Great infographic to be handled interactively! You'll get the view ;-)
Get a clear view on percentages of people answering:
"Have you done any of the following health related activities using social media?" ...
Excellent interactive charts.