E-HEALTH - E-SANTE - PHARMAGEEK

This report examines 13 trends that fit within four larger themes highlighting how consumer technologies, data analytics and information systems are changing the way healthcare is delivered both from a patient and physician...

Analysis of the influence of technology and smartphones in the field of medicine and how it they can be used to look after our health. @MWCBarcelona

With the proliferation of smartphones and tablets, mobile technologies are quickly being adopted as a means to alleviate certain physician pain points and strengthen patient self-management. The recently released Meaningful Use Stage 2 objectives hold a larger focus on patient engagement, and mobile health holds promise as a key tool in helping organizations address these requirements. In fact, many of the engagement objectives that were optional in Stage 1 – such as patient reminders and education resources – are now required in Stage 2. Additionally, many of the Stage 2 rules reference the delivery of results directly to patients. 

In our conversation with Eula McKinney today, she talks with Lonnie Hirsch about:

- how traditional hospital and service line marketing is shifting.

 - how traditional hospital and service line marketing is shifting.

“The hospital marketing strategy now needs to take into account preventative, acute care and post acute organizations, because as an industry, we are now responsible for the full continuum of clinical care,”