The Decline of the Single Screen Physician -
“The Decline of the Single Screen Physician -- Oncologists Twice as Likely to ...”
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The Multichannel Challenge: How Pfizer’s Cross Functional Regional Approach Creates a Richer Customer Experience
eMedToday's curator insight,
October 28, 2013 7:58 PM
The challenge is to deliver an engaging, valuable holistic customer experience that is fast, responsive and personalised.
Pharma’s opportunity to improve the patient experience through decision support
By Rory Stanton, Consumer Analyst
One of the topics we’re digging into here at Manhattan Research is decision support. Though the internet is a go-to option for most US consumers for health...
eMedToday's curator insight,
October 2, 2013 1:13 AM
In fact, only 55% of online consumers reported that they can find all the health and medical information that they need on the Internet. The flood of health apps, websites, portals, health communities, and health news sites has created a bit of “information overload”, and patients need decision support tools to help determine what all this information means in the
context of improving and managing their own health
And
Consumer traffic to pharmaceutical corporate websites is low because usability is typically low.
Pharma Marketing Blog: U.S. e-Detailing Spending Up 74% in 2012. Yet Pharma Still NOT "Digitally Mature."
"#Pharma Still NOT "Digitally Mature." http://t.co/dafpAoOC4n
eMedToday's curator insight,
August 5, 2013 11:08 PM
Pharma spend about 4 time as digitally mature industries
Not good
Among devices used for professional purposes, oncologists report they use their smartphone the most often (40%) and their smartphone has the greatest influence (35%) on their practice and clinical decision-making.What are the top apps on a smartphone or tablet? 72% of oncologists report they use YouTube. 57% report they use Facebook. Only 10% of oncologists report they use Twitter today.Despite the preference for mobile overall, oncologists still prefer to access professional video on their desktop – with their tablet a close second.62% of oncologists state they are interested in more content from pharmaceutical and device companies tailored to mobile devices - today.Mobile web or app? It’s a tie. Oncologists are split with regard to their preference for mobile web or an app to access professional content. Only 16% report no preference for mobile web versus app.Only 12% of oncologists report they regularly “prescribe” apps on their smartphone to their patients (that they can use on their own).The increasing need for good quality content across digital mobile platforms...