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Scoop.it!
Chute libre/Nosedive. Vous vous souvenez de cet épisode (n°2 de la saison 3 de Black mirror/Netflix)? Et bien lisez ceci: "China is taking the idea of a credit score to the extreme, using big data to track and rank what you do—your purchases, your pastimes, your mistakes..."
Serge Dielens * e-Reputation * Influence * Inbound Marketing Communication expert @ EdgeCommunication.be *'s insight:
IN 2015, WHEN Lazarus Liu moved home to China after studying logistics in the United Kingdom for three years, he quickly noticed that something had changed: Everyone paid for everything with their phones.
At McDonald’s, the convenience store, even at mom-and-pop restaurants, his friends in Shanghai used mobile payments. Cash, Liu could see, had been largely replaced by two smartphone apps: Alipay and WeChat Pay. One day, at a vegetable market, he watched a woman his mother’s age pull out her phone to pay for her groceries. He decided to sign up. To get an Alipay ID, Liu had to enter his cell phone number and scan his national ID card. He did so reflexively. Alipay had built a reputation for reliability, and compared to going to a bank managed with slothlike indifference and zero attention to customer service, signing up for Alipay was almost fun. With just a few clicks he was in. Alipay’s slogan summed up the experience: “Trust makes it simple.” 
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