Google's VP9 video codec is getting a major boost today. While Mozilla, Google's own Chrome browser and a few video players like FFmpeg started supporting VP9..
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Remember that its predecessor VP8 is a video compression format owned by Google and created by On2 Technologies.
In May 2010, after the purchase of On2 Technologies for approx. $125M, Google provided an irrevocable patent promise on its patents for implementing the VP8 format, and released a specification of the format under the Creative Commons Attribution 3.0 license. That same year, Google also released libvpx, the reference implementation of VP8, under a BSD license.